Wednesday, September 10, 2008

Not so Sweet Surprise

Not so Sweet Surprise that the corn industry, by way of the Corn Refiners Association, is up in arms. Apparently the backlash against High Fructose Corn Syrup (HFCS) has caused them to get two websites going and I recently saw my second commercial today. The first pro-HFCS commercial had me absolutely flabbergasted and falling back on the couch. The biggest problem with the Popsicle she's pushing in the park is there is nothing in it that really belongs in your body! Red #40, anyone? YUM!

The commercials essentially say it's OK to make fun of people who are choosing to consume as little HFCS as possible; saying 'it's ok in moderation'. Sure, anything is OK in moderation, including arsenic – but that doesn't mean you should go ahead and consume a ton of it. Which is something they don't mention; it's in EVERYTHING – you basically cannot get away from HFCS.

If you want to be able to eat store-bought food, you essentially have to be a detective to find anything on the shelf that does not contain HFCS. They talk about how it's great – the same as sugar and honey AND it acts as a preservative. Unfortunately, the preservative use has exploded the use of High Fructose Corn Syrup, causing the average American to consume far too much.

They say 'it's natural'. Yes, natural and PROCESSED to oblivion. To paraphrase Michael Pollan in Omnivore's Dilemma: Essentially all of our processed food is made of corn in some sort of fashion. If all you're food has corn in it, there is no way to moderate you're intake.

And in this pro-HFCS article they insist that Moms shouldn't worry about what the kids eat, so much as the caloric count of what they eat. So, maybe a 50 cal pre-made dessert with HFCS instead of a 50 cal banana?! That really doesn't make sense. In this pro-HFCS commercial, one mom is pouring grape drink for a kid's party. How about this – some REAL grape juice or apple juice? Why does it have to be fake?

Now, I like Popsicles and other not-so-healthy foods like any other person. But don't insult my intelligence by saying that it's perfectly fine in moderation - especially since moderation is impossible when it is essentially included in every processed food you eat.

1 comment:

Anonymous said...

And here are a few nice articles on the toxicity of HFCS: